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45th Winter Fancy Food Show 2020

Moscone Center, San Francisco, California
Jan 19 - Jan 21, 2020


Event Overview:

Discover 80,000 on-trend and best-in-class products including confections, cheese, coffee, snacks, spices, ethnic, natural, organic and more. Connect with 1,400 exhibitors representing the latest in specialty foods and beverages from across the U.S. and 35 countries and regions.

Since 1955, the Fancy Food Shows have been North America’s largest specialty food and beverage marketplace. Between the Winter Show in San Francisco and the Summer Show in New York City, the Specialty Food Association events bring in more than 40,000 attendees from more than 80 countries and regions to see 260,000 innovative specialty food products, such as confections, cheese, coffee, snacks, spices, ethnic, natural, organic and more.

The Shows are attended by every major food buying channel, influential members of the trade and consumer press and other related businesses.

The Winter Fancy Food Show presents educational seminars and talks addressing the basics of specialty food, innovation, trends, and other topics important to manufacturers, retailers and other members of the trade.

Attendee Information:

You'll Discover It Here

When it comes to exploring the next big food trends, there are no substitutes for tasting them yourself. And there’s no better place for that than the Winter Fancy Food Show.

80,000+ specialty foods & beverages

Thousands of new products

Industry’s top networking events

1,400+ exhibitors from around the globe

Hear From Industry Leaders

Fascinating sessions are planned for the Show. Hear directly from industry buyers, innovators, and disruptors ready to share their views on what works and what’s ahead for the food industry.

More on the Floor

At various new open stations throughout the Show, you’ll have the chance to visit the future -- shop the store of tomorrow, build your flavor profile, and taste upcoming trends today. These educational areas will be open to all Show attendees.

Exhibitor Information:

Exhibiting at the Fancy Food Shows is the most convenient and cost-effective way to meet buyers from every major food/beverage buying channel in the U.S. and around the world .

About Specialty Food Association, Inc.:

The Specialty Food Association (SFA) is a membership-based trade association founded in 1952 and currently representing 3,500+ businesses. The SFA vision is to “Shape the Future of Food.” Our members are specialty food artisans, purveyors, importers and entrepreneurs, as well as distributors, retailers, and others involved in the specialty food trade. Overall specialty food sales in the U.S. totaled over $127 billion in 2016. The SFA (formerly the National Association for the Specialty Food Trade) owns and produces the Winter and Summer Fancy Food Shows, and presents the annual sofi Awards honoring excellence in specialty food. The Association is a source of industry information, educational events and in-person and online networking opportunities for its members, including a Specialty Food Business Summit and online Product Marketplace. SFA produces yearly research reports that include the State of the Specialty Food Industry and Today’s Specialty Food Consumer.

Specialty Food Association Media Contacts:

Jennifer Cohan – / 917-549-7574

Julie Stern – / 860-805-4988


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