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2021 Anime Expo

Los Angeles Convention Center, Los Angeles, California
Jul 02 - Jul 05, 2021


About AX:

Anime Expo (AX) started in 1991 as “Anime Con” by the members of UC Berkeley’s anime club, Cal Animage Alpha. While AX has grown drastically over the years, the core goal has remained the same: to welcome attendees for a fun and memorable experience.

Each year, Anime Expo brings together fans and industry from Japan, the US, and all over the world for the largest celebration of Japanese pop culture in North America. Anime Expo features the best in Japanese entertainment, music, fashion, and video games. Anime Expo is organized by the Society for the Promotion of Japanese Animation, a non-profit organization with a mission to inspire the world through Japanese animation and culture.

Anime Expo 2019:

Bringing fans and industry together for an annual celebration of Japanese pop culture.

Obsessed with anime?

So are we. Anime Expo is the largest anime con around, with over 100,000 fans in attendance. Grab your friends, craft your cosplay, and get ready to experience anime like never before.

Anime Expo can be overwhelming for first-timer’s.

We’ve created this guide as a brief overview to help you prepare for the wonderful adventure and memorable experience that is Anime Expo.


Discover thousands of unique items including anime, manga, figures and models, cosplay goods, Japanese fashion, accessories, games, music and more.

813 leading companies will be previewing upcoming releases, offering convention exclusives, and connecting with fans at their industry booths. If you are looking for the most exclusive and latest goods, our Exhibit Hall is the place!

How To Attend:

Get Your Badge

A badge is the first thing you’ll need to get in order to attend Anime Expo. There are a few different types of badges:

4-Day: Best value! Use all four days to explore everything AX has to offer
1-Day: Can’t make it the whole weekend or just want to check out AX? Try the 1-Day badge!
4-Day Child: For ages 6-13; kids 5 and under are free. There are no 1-Day child badges.
Premier Fan: The ultimate fan experience, this badge has extra perks like entering the Exhibit Hall early. Click here to learn more.
Pre-Show Night: Get a taste of what AX has to offer or start your AX celebrations early on Pre-Show Night, which takes place on Day 0.
Press: Complimentary badge for those intending to do press coverage.  (Application required)
Industry: Discounted badge for people who work in the industry. (Application required)
Exhibitor: Only available for confirmed Exhibitors.
Artist Alley: Only available for confirmed Artist Alley participants.

Source: Event Website


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