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About APRA:
The Automotive Parts Remanufacturers Association (APRA) was founded October 24, 1941 by R. A. Van Alen and Harry Lester in Los Angeles. At the first association convention in 1947 Harry Lester was still president, and attendance was roughly 50 people. Over the past 50+ years membership has grown to about 1,000 member companies worldwide. Convention attendance exceeds 2,000 people with over 150 exhibit booths.
Co-located with NACE Automechanika Atlanta
Source : Event Website
APRA's Keynote Speaker will be Bogi Lateiner, a master mechanic and a star of All Girls Garage on the Velocity Channel.
In today's marketplace, it is critical to understand what is driving the purchase decisions of the ultimate end-user of the parts you are remanufacturing. Reman products not only have to compete with OE product offerings, they also compete with certain perceptions (even if they are false) of reman products. Bogi will explore the perceptions, what the end user is demanding of replacement parts and how to uniquely position your company to maximize sales and profits.
Specifically, Bogi will answer the following questions for attendees at the 2016
BigR/ReMaTecUSA event:
Who is your customer and what are they looking for in a replacement product?
What are the challenges facing the reman industry?
What is the perception of reman parts and how to overcome it?
How to differentiate your company from the sea of competition?
How we can all work together to overcome obstacles facing the automotive industry as a whole to build a stronger future?