The International Floriculture Expo (IFE) was formerly called the Super Floral Show (SFS) until its current producers, Diversified Communications, acquired it from Gainshare Media in 2005, expanding Diversified’s portfolio of grocery events. Diversified produces over 100 trade shows, conferences, and publications. IFE remains the largest high-volume B2B floral show in North America, uniting floral category vendors with mass market floral buyers from supermarkets, chain stores, wholesale florist distributors, online retailers and more. Product categories span from fresh cut flowers and greens to potted plants, containers, plush, technology, balloons, care and handling, design, and everything in between.
Source, Learn, and Connect
Monday, June 25 is dedicated to floral education, with multiple sessions developed by leaders in the industry to give professionals ideas, tips, and deep industry insights. This full day of education is produced in partnership with Super Floral and burton + BURTON. PLUS all expo attendees can get up close and dive in to our Flower Field Chats, which feature trend analysis and design demonstrations on the show floor.
Join Your Floral Friends and Colleagues
If you are a floral buyer, manager, or merchandiser, IFE is the place for you. If you are a designer or event planner, IFE is where you should be to get inspired. Whether you are a brick and mortar store, a chain, or on onliner retailer, IFE offers the space to expand your business acumen and bring back ideas and products that will benefit your team. In fact, we encourage you to bring the whole team!
Reach the TOP floral buyers!
The established Key Buyer Program attracts hundreds of the industry’s highest-volume buyers. IFE offers Key Buyers special perks to make it more productive and efficient for them to attend. Key Buyer incentives include complimentary hotel rooms, free registration, shuttle services to the event, meeting rooms, and several other amenities.
IFE’s marketing strategy includes significant audience development efforts, which includes creating and fostering lasting relationships with key players. Additionally, if there is someone you would like to see at the show, we will reach out to directly.
Exhibiting at IFE puts you face-to-face with serious, qualified decision makers from the mass market, wholesale and retail florist sectors. From the one full day of education, to two days of exhibits, and numerous networking events in between, you’ll have dozens of opportunities to make connections that will last long after the show.
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