The International Floriculture Expo (IFE) was formerly called the Super Floral Show (SFS) until its current producers, Diversified Communications, acquired it from Gainshare Media in 2005, expanding Diversified’s portfolio of grocery events. Diversified produces over 100 trade shows, conferences, and publications.
IFE remains the largest high-volume B2B floral show in North America, uniting floral category vendors with mass market floral buyers from supermarkets, chain stores, wholesale florist distributors, online retailers and more. Product categories span from fresh cut flowers and greens to potted plants, containers, plush, technology, balloons, care and handling, design, and everything in between.
Reach the TOP floral buyers!
The established Key Buyer Program attracts hundreds of the industry’s highest-volume buyers. IFE offers Key Buyers special perks to make it more productive and efficient for them to attend. Key Buyer incentives include complimentary hotel rooms, free registration, shuttle services to the event, meeting rooms, and several other amenities.
IFE’s marketing strategy includes significant audience development efforts, which includes creating and fostering lasting relationships with key players. Additionally, if there is someone you would like to see at the show, we will reach out to directly.
“We wrote over $700,000 in orders.” -Carmen Garcia, Coastal Nursery, CA
Source, Learn, and Connect
Source from over 225 vendors from across the globe
Network with more than 1,500 floral professionals
Experience the latest trends in floral retail, from new products to technology
Hear from thought-leaders in the floral and produce industries
Build relationships with every segment of the supply chain through partnerships with the United Fresh Produce Association and Global Cold Chain Alliance
Tuesday, June 18 will be a half day dedicated to floral education, with multiple sessions developed by leaders in the industry to give professionals ideas, tips, and deep industry insights. This full day of education is produced in partnership with Super Floral and burton + BURTON.
Join Your Floral Friends and Colleagues
If you are a floral buyer, manager, or merchandiser, IFE is the place for you. If you are a designer or event planner, IFE is where you should be to get inspired. Whether you are a brick and mortar store, a chain, or on onliner retailer, IFE offers the space to expand your business acumen and bring back ideas and products that will benefit your team. In fact, we encourage you to bring the whole team!
Source: Event Website