Founded on the premise of mutual respect and support, the Marketing Analytics Summit started in 2002, back when the Internet and web analytics were new. We recognized the need to help each other invent an industry, so we (the audience) created the Digital Analytics Association, now 5,000 strong. Marketing has changed since the days of Mix Modeling and Market Research.
The digital world gave us new, dynamic data sets, and new tools to measure and optimize marketing efforts. Now, as we enter the world of Machine Learning, the spirit of mutual assistance and encouragement remains the core principle of this event.
A note from Jim Sterne, Creator of Marketing Analytics Summit:
I’ve been going to conferences for 35 years. Most of them have been seriously boring. SERIOUSLY. I created the eMetrics Summit so people who were just discovering web analytics could come together and invent a profession: Digital Analytics.
Today, analytics is the heart of marketing and it was time to pump up the volume, time to reinvigorate the field and time to bring new technologies to light.
The events that gave me a leg up in my career, got my heart pumping, and set my hair on fire were the ones that forced me to step out of my comfort zone a little.
Source: Event Website